Google course on data storytelling, performance measurement, digital media strategy, and conversion funnel analysis.
Skills You'll Learn
SEO
SEM
Web Analytics
Conversion Optimization
What You'll Learn
✓
Understand digital marketing fundamentals
✓
Explore e-commerce business models
✓
Learn about customer journey mapping
✓
Discover marketing career opportunities
✓
Apply data-driven decision making
✓
Measure marketing performance metrics
Skills Covered
SEO
SEM
Web Analytics
Conversion Optimization
Build a foundation in digital marketing and e-commerce.
Key Outcomes
1
Learn digital marketing basics
2
Understand e-commerce operations
3
Explore career paths
4
Gain practical skills
Four modules introducing digital marketing and e-commerce.
Course Modules
1
Introduction to the fundamentals of digital marketing
Module 1 content for this course.
2
The role of an e-commerce manager
Module 2 content for this course.
3
Marketing fundamentals
Module 3 content for this course.
4
Customer journey and experience
Module 4 content for this course.
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